German luxury-vehicle maker BMW AG(NASDAQOTH: BAMXF) said on May 4 that its first-quarter operating accumulation alone 3% from a year ago, as abortive exchange-rate movements added than account year-over-year assets in sales totals and accumulation margin.
All banking after-effects are apparent in euros. As of May 4, 2018, 1 euro = about $1.19.
BMW’s all-around sales rose 3% in the aboriginal quarter, and its EBIT allowance added by 30 base points. But its acquirement fell 3.4% from a year ago, a aftereffect of two factors:
BMW is different in that about all of its business is centered on exceptional and affluence vehicles. Rival Mercedes-Benz is allotment of Daimler AG, which additionally makes abundant trucks and buses; Audi AG is a accessory of all-around behemothic Volkswagen AG; Lexus is a Toyota brand; and Cadillac is allotment of General Motors.
One association of BMW’s bearings is that it doesn’t acquire a mass-market ancestor with abysmal pockets (or a advancing heavy-truck division) with which it can allotment technology. Not alone does BMW acquire to armamentarium development of technologies like electric drivetrains and autonomous-vehicle systems on its own, it additionally has to — somehow — acquisition the assembly calibration to action new technologies at prices its barter will accept.
The acceptable account is that BMW has developed partnerships with suppliers and added automakers that will accord it the calibration it needs — but it still has to absorb a beyond allotment of its balance on analysis and development than some rivals.
The aftereffect is that, at atomic in contempo quarters, BMW’s spending on analysis and development has become a carefully watched number. The aggregation spent 6.1 billion euros on R&D in 2017, or about 6.2% of revenue, and said that R&D spending could acceleration as aerial as 7% of acquirement in 2018. But it was aloof 5.6% in the aboriginal quarter, and Peter warned that there will be a “significant access in costs in the additional bisected of the year.”
That may not be as bad as it sounds. CEO Harald Krueger promised aftermost year to addition assembly of high-profit SUV models and higher-end cars in adjustment to account the added R&D spending. Allotment of the adventure of the aboriginal analysis is that BMW is in the action of carrying on that promise.
Sales of the baby X1 SUV jumped 17% in the aboriginal quarter, and about 4,600 examples of the all-new X2 were delivered afore quarter-end. Sales of the high-volume X3 fell 19%, in allotment because of bound supplies: BMW is in the bosom of ablution an all-new adaptation globally, and assembly of the new X3 hadn’t yet started in China and South Africa as of quarter-end.
For the BMW cast as a whole, all-around sales rose 2.8% to 517,447 in the aboriginal quarter, apprenticed primarily by acceptable assets for abate models. The Mini cast added addition 86,375 sales, up 4% on able appeal for the Mini Countryman. Sales at BMW Motorrad, the company’s motorcycle unit, rose 0.6%, with acceptable sales in the United States offsetting weaker appeal in Germany and Italy. BMW attributed the year-over-year aberration to the continued winter in axial Europe.
Last but not least, BMW’s super-luxury brand, Rolls-Royce, delivered 807 cartage in the quarter, for a accretion of 10.1%. Much of that accretion was apprenticed by aerial appeal (by Rolls-Royce standards, anyway) for the all-new Rolls-Royce Phantom. Rolls-Royce delivered 125 Phantoms in the aboriginal quarter, up from 56 a year ago.
In a accounting statement, Krueger said BMW’s new-model advance is about to hit its high-margin stride:
We are now in Phase II of our archetypal abhorrent — area the focus is on affluence and the X family. We acquire aerial margins in this segment. Our abhorrent will accept a above addition over the advancing months from:
Earlier this year I fabricated it a point to accommodated with our dealers in the US and China. We showed them our new models for the advancing months. The dealers in both countries were acutely admiring and could hardly delay to acquire these new models in their showrooms. These new models action advance opportunities for the dealers and for our company. For us, new articles and new technologies go duke in hand.
Krueger said that BMW is on clue to accommodated its antecedent advice for the abounding year. He still expects to deliver:
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